If you’re doing nothing – or next to nothing – about optimizing your pages for search, you’re really missing out on making them more likely to be found on Google and other search engines.
Not optimizing your pages doesn’t make a lot of sense. After all, you built your site but now no one is coming to it. The business tool you dreamed of is not happening.
I will let you in on a secret. I don’t like to do SEO. I find it tedious, boring, and robotic. I don’t like writing for search engines and I don’t. I write for people. That said, I’ve been working with the new, sizzling hot SEO plugin, RankMath.
Here’s the thing. SEO works.
That may not come as a surprise.
You don’t have to be an SEO guru or pay big bucks to improve search rankings for any page you’ve never done much for, if you’ll do four no-brainer things.
Here’s what you MUST do no matter which SEO plugin you use – Yoast, All In One SEO, RankMath, and all the rest.
These are simple things to do and they do not require you to change the copy of a page.
Want some proof? Just by spending 5 – 10 minutes on a page doing Brain Dead SEO, I’ve increased impressions and clicks for my site in the past 3 months!!
In a little over a week here’s how I did. Keep your eyes on the total number of clicks and the number of impressions.
Here’s where I started.
Then I did some Braid Dead SEO on just a few pages and in a week look at these results.
A bit better. And I sure did not spend much time to make that happen.
My article is not about what keywords to use to optimize a page. That’s for another day. Keyword research is more complicated than what I am about to tell you. While my advice can apply to new content, I’m really thinking of content you’ve already published and have never done much – if any – SEO work on.
Here’s My Prescription For Brain Dead SEO
You Need Not Optimize Every Page
Choose the 5 most important pages on your site to work on. Those are the ones you want to improve search rankings. After you get the hang of this, you can expand this process to other pages. But for now, no more than 5 pages.
Now, go pick the first page to work on. Remember you need not optimize the entire site. It is just a single page that you focus on.
After Thing 1 below, you can do these things in any order.
Thing 1: Choose A Keyword Phrase For The Page
Think of the words that someone might use to find a page you wish to optimize. Remember, we’re not doing keyword research. We’re just using our imagination. You should have a pretty good idea of what someone would type into the search box for this page but do not think what you would type in. That may sound a little tricky. Use the words that OTHERS would use to find the page.
Also, do not use only one or two words. You will never rank for that. Think of a phrase that is specific for the page. The more specific your phrase is, the better.
No matter which plugin you use, every plugin has a place to enter your keyword phrase. Once that’s done, you are on your way!
I’ll use this page as my working example. The keyword phrase I’m using is “simple things to do to improve page ranking.” Notice I’m not using “Brain Dead SEO” because no one is likely to be searching for that.
Thing 2: Apply The Keyword Phrase To Your SEO Title
What’s an SEO Title?
An SEO Title shows up in the tab of any browser. It is known to be a very rich signal to Google as to what the page is about. Google puts a lot of weight behind your SEO Title.
This is one of the simplest things to do.
In this example, I’m using RankMath to add the keyword phrase as my SEO Title.
I like to use Title Casing for my SEO Title because it is what users will see and click on while using Google.
Note: Most SEO plugins will work with Gutenberg or the Classic Editor. I’m using the Classic Editor for this example.
Thing 3: Use The Keyword Phrase In The URL Of The Page
You don’t even need an SEO Plugin for this one.
Here I’m adding the keyword phrase into my URL. WordPress will automatically remove superfluous words like “the,” “or,” “a,” and others in the URL. It will also convert everything to lowercase and if necessary add a hyphen between words
Will this mess up your links? After all you are changing the text in your URL. No, this will not be a problem. WordPress will automatically take care of this through its built-in redirection capability.
Thing 4: Use The Keyword Phrase In Your Meta Description
A meta description is a sentence or two that is hidden in the code of every web page. While you and your users won’t see it (unless they look at the page’s source code), it is there and it is information that Google reads. Plus, it is frequently used to display what your page is about in Google.
I used “Here are some simple things to do to improve page ranking in the search engine results pages.” which includes my keyword phrase.
Is That All There Is To It?
Yes and no.
It’s yes if you’re doing Brain Dead SEO because no matter which plugin you used, you will see that you’ve markedly improved your page’s SEO .
If you are using Yoast, you may not get the Green Light indicator to go off but you’ll at least get the Yellow to light up. RankMath uses a scale from 0 – 100 (in addition to a color indicator) and you’re likely to be in the 60s just by doing the things I discussed above.
Just these simple things will improve your rankings.
- Add your keyword phrase to the SEO Title.
- Make sure your keyword phrase is in the URL.
- Use your keyword phrase in the Meta Description.
How do I know? Because it’s what I’ve done for the past few months and I see the results.
But there are more steps to take if you’re ambitious and ready to dive in. Here are some of them.
- Add your keyword phrase to your copy.
- Use your keyword phrase in at least one subheading.
- Make your copy at least 750 words.
- Use the keyword phrase in the alt description of one image in your page.
I didn’t do any keyword research here (remember, this is a brain dead approach) to ascertain which keywords would be best suited for a given page. That’s a big and complicated subject that I left out on purpose.
It takes time to improve your rankings. However, if you start just by doing Brain Dead SEO for a few minutes a day, you’ll move up and get more clicks every day from Google.
Nothing better than that!