In my webinars I tell people to fill in the Alt box whenever an image is uploaded to your Media Library.
Why is this important and useful?
Alt is short for Alternative Text Description and it’s actually a bit of HTML code used to provide a text description of an image.
If a user…
- has turned off image download on a mobile device, the Alt description will appear.
- is visually impaired and uses a screen reader, the Alt words will be read out loud.
Plus many believe that Alt is an aid in Search Engine Optimization as search bots will “read” the Alt descriptions.
When filling in the Alt box, take care as to the words you use. The description needs to be short but useful. Here are some examples:
- Photo of the Taj Mahal at night.
- Illustration of the White House while being built.
- Portrait of the President in the oval office.
Now for some bad ones:
If your image contains any text, that text needs to be used in the Alt description.