I’m about to go to Red Alert!
These rants have been building up in me. It’s time to get them out for all the world to see.
After you read them, let me know (below) what you see all the time on the web that gets you hopping mad.
1. It’s “WordPress” Not “Wordpress”
I totally forgive – and unconditionally pardon – anyone new to the WP experience who gets this wrong. I probably was unaware of the harm my carelessness caused in my early WordPress days.
But if you’re a WP Vet and are still referring to “Wordpress,” you need to get it right.
While I’m at it, if you ever use the WordPress logo make sure to use the right one.
Yeah, I got this wrong a way long time ago and was properly called out for it.
2. Using Your Gmail (Or Other Service) Address For Business Email
This one drives me nuts too. I’ve been ranting on this for years. I am admitting defeat. Run up the white flag.
If you have a business or organization site, a sign of professionalism is using your domain name in your email address. Something like firstname.lastname@example.org looks far better than email@example.com.
There is no excuse for this. You’ll say, “But I love my gmail account. It’s so easy to use.”
You can use your gmail account and route your domain email through it. That way you can still use gmail but no one will know that you are.
3. Using Canned Content For A Web Site Or Email Campaigns
If you can’t come up with original content, then don’t hire a company that spews out lots of articles that they sell to everyone – including your competitors.
I can smell canned content a mile away, so can you and so can Google. The idea of paying for content that is used over and over again stinks. It’s fake, not authentic, certainly not you, and most often it is low quality.
4. Making An Instructional Video Without Narration
This one is a total non-starter. If I’m watching – as I frequently do – a video that has no narration, I’ll get off that video as fast as my fingers can click the mouse.
I realize that English is not everyone’s native tongue. Perhaps a video’s creator may feel that leaving out narration will make the video appeal to the largest possible audience.
Nothing is further from the truth.
First, it’s widely believed that narration will make or break a good instructional video. When I’m watching a professional video like that from lynda.com or wpapprentice.com, the audio quality and narration are super. When I’m watching videos on YouTube or elsewhere without narration, you can be sure I’m straining to learn what I need to know.
Second, creating videos without narration is an absolute no-no when it comes to creating accessible content. Someone with low vision may not see the video very well. That’s just the start. Accessible videos must have closed captioning. (I admit to dropping the ball on this.)
To top it off, videos with an annoying audio track usually earn the dreaded thumbs down.
5. Do Not Rely Upon Color Alone
This is one of the core principles of accessible web design. I break it far too often. I’m going to fix it for my new web site.
The most egregious of these faux pas is the removal of the underline in links and the use of a different color for the link text. While it may look nicer to have the underlining removed, it can be much harder to see for people with a vision impairment.
I ought to know.